In my first blog on this site, ‘For What It’s Worth’, I referred to Ross Button’s Scatter Architecture.
scatter
Mr Ashby’s Bright Idea
Great theories come in two sorts: the type that is so fundamentally foreign to one’s existing worldview that it’s a major effort to get your head round it (think Special Relativity here); and the type that is so staringly obvious that you can’t believe you didn’t think of it yourself – but you didn’t.
For What It’s Worth
We live in a world where the rate of change, the sources of change and the potential impact of change is greater than it ever was before. Strategic decisions have to be taken in the face of a considerable degree of uncertainty, so we have to learn the art of building the management of uncertainty into our strategies.